How Baby and Toy Shops Speed Up their Sales Growth
Usability and findability is key to online baby store success
Posted on 20th May
Baby products is one of the fastest-growing segments of online retailing and it is predicted that by 2018 there will be more than 6,000 baby product e-tailers. Now is the time to start taking these baby steps to ensure your ecommerce site doesn’t get left behind. According to Nielsen’s ‘Ecommerce: Evolution or revolution in the fast-moving consumer goods world’ report (August 2014), the browse-to-buy correlation for global shoppers in the baby supplies category is 23%:20%, respectively. That’s a pretty strong correlation – but what happens to that 3%? Retailers are surely missing a trick somewhere along the line. Regular visitors to online baby and parenting shops aren’t just limited to the parents themselves and will often include friends and relatives (the doting Grandma, the hip Auntie, the excited Godmother… You get the picture). So how can you ensure that you cover all bases and provide a tailored experience for each of them?